Definition
UX (User Experience) encompasses the entirety of a user's experience of a digital product - from first encounter to daily use. Good UX is built on user research, prototyping, usability testing, and iterative improvement. In the B2B software used by the power industry, UX has often been deprioritised in favour of functionality, but TvimenningOld Norse meaning 'two bound together' - one who solves a task shoulder to shoulder with another. believes that domain depth and a good user experience need not be in conflict.