The infinite game
A finite game has fixed rules, known players and a final whistle, like a football match. An infinite game has changing players, rules that shift along the way and no end. There is no winner, and the goal is to remain. Business is the second kind, and the Norwegian energy sector is a small, tightly connected example: people change jobs and meet again on the other side of the table. We do not want customers, we want partners. Modularity is the proof - our products stand alone and can be bought separately. That means weaker lock-inWhen the cost of switching supplier is so high that you stay for reasons other than the product being the best one. Not all lock-in is deliberate, but all lock-in must be known. and a lower threshold for replacing us, and in a finite game that is a mistake. In an infinite game it is the whole point.
Simon Sinek