Definition
Dogfooding (from the expression 'eating your own dog food') is the principle that a company actively uses its own products in its daily operations - rather than creating something for customers that it would not trustTrust - one of Tvimenning's core values and foundation for long-term customer relationships in the energy sector. itself. The term originates from American advertising in the 1970s and was popularised in the tech industry by Microsoft in the 1980s. Dogfooding has two important effects: quality assurance (internal users catch errors and deficiencies that customers would otherwise encounter) and credibility (it is harder to sell something you do not use yourself). In the technology industry, dogfooding is a cultural signal: companies that insist on using their own tools internally build products with more realism and fewer assumptions about what users actually need. The opposite - recommending an architecture to customers that you do not follow yourself - is sometimes called 'cobbler's children syndrome'. Dogfooding is also a principle in product development: internal use of beta versions (dogfooding phase) is a structured part of the release process at many technology companies.